Database Management

Give your marketing team real-time access to the latest prospects and marketing lists, keeping them in the loop each step of the way. Instantly know where your best leads are coming from and route leads appropriately.

Access your recipients' information from virtually anywhere. Sort by any category, create target communities or interest groups then approach and follow-up automatically to their specific needs. Your teams can depend on ExploreCommerce online tool to manage their leads, interact with them and better know their needs. Thus maintaining a contact and follow-up strategy that will help in transforming any lead into a hot prospect. Using built-in sophisticated functionality, customer preferences, and customer life cycle, you can design and optimize highly personalized online dialogs with customers via email and the web. Advanced analyses and real-time reports of campaign results provide valuable insights into marketing effectiveness and ways of improving future customer interaction.

ExploreCommerce is designed to help marketers create more accurate customer segments and predict customer's behavior. In turn this gives database marketers' the power to create better-targeted product offers and services to match best customers' needs.

Customer segmentation solution:

• Understanding characteristics of each segment
• Increasing response rates through improved targeted communities
• Developing best business intelligence strategies to maximize customer value for each segment
• Improve customers' relationships.

Capabilities:

• Target specific communities using specific categories and achieve the highest ROI.
• Segment and create community definitions by many different fields and criteria including:
  • Demographics such as Zip code, State
  • Industry SIC Code, Source field, Revenue range, Number of Employee, Income range, Age range
  • Customer Category (Home user, Business user, Distributor, Reseller)
  • Product preference
• In addition, build Your Own Opt-in subscription list automatically. Add the subscribers' lists to the right community by the category or product they are interested in
• Deploy viral marketing power and see your business grow Acquire new subscribers through "Forward to a Friend" and see your lists grow Manage new subscribed, unsubscribed, forwarded, & bounced list automatically.
• Automatic email address De-Duplication: Immediate protection and removal of any duplicate emails to make certain that the same client does not get the same message from the same campaign.
• Industry XML standard: Multi-platform compatibility. Exchange data with your existing ERP and CRM system for maximized efficiency.