For Immediate Release

Explorecommerce Email Marketing is An Intelligent Email Marketing® based CRM. Provides email survey, click-through tracking email marketing campaign, HTML newsletter publishing, and Web-CRM to optimize customer relations.

The software allows a sales representative with little or no online marketing experience to build a list of prospects, create electronic direct mail materials, and manage the various mailings.

ExploreEcommerce has been designed to be user-friendly. With little or no marketing or graphic design experience, the user can formulate electronic direct mail campaigns that follow the form and function of marketing materials tailored to the individual requirements of their valued customers.

[1] One-to-one e-marketing allows the user to create direct marketing campaigns that approaches each message recipient with a personal touch. The ExploreEcommerce allows the customer's query to generate new e-mails with information about products that are likely to be of interest. Further personalization is possible using links to a relational database of text and product information. This personalization builds tighter relationships with both current and prospective customers.

[2] The Intelligent Business Engine analyzes customer preferences. This "agent" can then create accurate auto-response suggestions tailored to a particular customer's requirements. The Intelligent Business Engine allows an e-tailer to define specific business rules driven by an event or condition.

The Intelligent Business Engine will take action and automatically respond with an email in response to a particular event. These routines help keep the cost of customer support and service low while decreasing response time.

[3] Response processing offers an easy method for fine-tuning and handling customer inquiries. An e-tailer can activate the autoresponse mechanism or route customer e-mails directly to sales professionals. Near real time response to inquiry helps the customer make their purchasing decision quickly.

Closed loop marketing is fully supported by ExploreEcommerce. An e-tailer can create a new aggressive marketing campaign quickly within minutes. Marketing professionals can cross-reference an activity with a marketing strategy previously found effective. A specific electronic marketing campaign may be activated or discontinued at any time. Faced with new marketing data, a user of ExploreEcommerce can change the campaign or substitute an alternate campaign quickly. When a lead is received via e-mail, the campaign's hot leads can be processed rapidly.

Comprehensive data about the response rate of a particular campaign is a mouse click away.

Other features of the software include:

• Close integration with industry standard databases
• Template approach to building electronic direct mail
• Easy-to-use list construction and management
• Response logging and monitoring services
• Transparent interface reduces user's learning curve. Program can be used immediately.

• No installation and maintenance for hardware or software.

The product is available directly from www.ExploreCommerce.com
Please click here for available program details.

January 5, 2004

ExploreCommerce 1830 Houret Court Milpitas 95035
Telephone: 408-262-0999
Facsimile: 408-945-2299
Contact: marketing@explorecommerce.com

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