Personalized One-to-one Email Marketing
One-to-one email marketing allows the marketing professionals to create direct email marketing
campaigns that approaches each message recipient with a
personal touch.
The ExploreCommerce allows the customer's query to generate
new e-mails with information about products that are
likely to be of interest.
Further personalization of customer preference
is possible using links to a database of
text and product information. This personalization builds tighter
relationships with prospects and customers.
Intelligent Business Agent Empower Email Markeing
The Intelligent Business Agent
analyzes customer preferences. This "agent" can then create accurate
auto-response suggestions about what to offer to a particular customer.
The Intelligent Business Agent will take
action and automatically respond with an e-mail in response to particular
event. These routines help keep the cost of customer support and service
low while decreasing response time.
Response processing offers easy fine-tuning and handling
customer inquiries.
An agent can activate the autoresponse mechanism or
route customer e-mails to sales professionals. Near real time response to
inquiries helps the customer make their purchasing decision
quickly.
Closed-loop e-Marketing
The Closed-loop eMarketing is fully supported by ExploreCommerce.
An e-tailer can create a new aggressive marketing campaign
quickly within minutes.
A marketing professional can cross
reference an effective marketing activity from a previous campaign. A
specific marketing campaign can be activated or discontinued at
any time.
Faced with new marketing data, a user of ExploreCommerce can
change the campaign or substitute an alternative campaign rapidly. When a
lead is received via e-mail, the campaign's hot leads can be
processed rapidly.
Complete data about
the response rate of a particular campaign is available at a mouse click.
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