Account Management

ExploreCommerce sales automation module provides your entire team a complete view of your customers, enabling you to quickly understand every account and create strong, long-lasting customer relationships. Using the integrated SWOT competition analysis technique, your sales team can examine the buyer's internal strengths and weaknesses and external opportunities and threats.

Each Sales Automation account comes embedded with the SWOT Competition Analysis developed by sales and marketing guru Mr. Brian Giese and implemented by ExploreCommerce for a wide range of organizations in many industries worldwide.

Selling organizations can use the SWOT analysis very effectively to plan and manage relationships with potential and existing accounts. Here's a brief description of SWOT:

Strengths (Internal)

• What does the buyer's company do well?
• How strong is the company in the market?
• Does the company have a clear strategic direction?
• Does the company's culture produce a positive work environment?

Weakness (Internal)

• What can be improved in the company?
• What does the company do poorly?
• What should be avoided?
• Is the company unable to finance needed technology?
• Does the company have poor debt or cash flow?

Opportunities (External)

• What favorable circumstances does the company face?
• What are current trends? Is the company positioned to take on those trends?
• Is the company entering new markets?
• Is the company advanced in technology?

Threats (External)

• What obstacles does the company face?
• What is the competition doing?
• Are the required specifications for the company's products or services changing?
• Is changing technology threatening the company's position?
• What policies are local and federal lawmakers backing? Do they affect the company’s industry?

Benefits:

• Effectively manage your accounts by specific priorities
• Customize default descriptions to user-defined preferences
• Establish priority levels to meet your company’s current needs
• You can click on each priority to view any customer's information and manage that account
• Follow-up by sending personalized HTML email letters from knowledge base
• Modify each account priority as needed
• Remotely access account contacts and detailed information from virtually anywhere, anytime
• Track every accounts' activity history, follow-up activities, calendar events, account details, lead sources, and opportunity detail as needed