Results Analysis

Campaign reports are crucial to every customer relationship: use your campaign results to refine future campaigns and improve response rates.

Real-time results give you detailed insight about your campaign. Instantly view how many recipients opened your emails, who clicked on what, who forwarded your message and what did they comment. Insert as much text or as many images and links in your campaign as you wish. ExploreCommerce's sophisticated response reports automatically tracks every one, so you know exactly your recipients interest.

Anticipate market trends through direct relation with your future buyers, and be prepared ahead of the competition.Find these answers to all your marketing questions instantly from the campaign results function. With automatic updating of your unsubscribed and bounced addresses, there is no need for manual corrections to your email list.

Capabilities:

• Easy-to-interpret, color graphs and charts enable your marketing team to collect data and turn it into insight.
• Overview Reports highlight key metrics for delivery, response, and performance activity.
• Click-through report shows you what content is most valued by your readers. Tracks both articles and external links.
• Get insight into how compelling your content is to your readers by measuring the click-through rate of every content.
• Recipient's detail history shows which individual subscribers or groups of subscribers are reading which articles or taking which actions.
• Detailed link tracker provides ROI and popularity analysis by allowing product purchases and other online interactions with your corporate web site to be monitored and to determine the sales effectiveness of your newsletter.
• Advanced results refinement lets you take your campaign to the next level by segmenting your lists based on interest and response behavior.